ASSA rebrand – An update September 2018

As part of plans to simplify our branding structure in the UK, ASSA is now being marketed as a product range from ASSA ABLOY.

In 2017, ASSA Sweden took the decision to rebrand to ASSA ABLOY. This move was a logical evolution for the ASSA brand and further strengthens the company’s project specification capabilities. The rebranding is now underway in Scandinavia, with rebranded products and packaging starting to be phased in through 2018.

In the UK, although products will be branded ASSA ABLOY, ASSA ABLOY Security Solutions took the decision to market ASSA as a range. The approach will allow the considerable brand reputation of ASSA to be retained and continue to be promoted.

Rebranding of product and packaging to ASSA ABLOY is currently in process and estimated timings when both will reach the UK are detailed below:

Product category

Estimated UK delivery date for rebranded products

Estimated UK delivery date for rebranded packaging

Lock cases

Q3 2018

Q4 2018

Strikes including 900 Series

Q3 2018

Q3 2018

Cylinders

Q1 2018

Q4 2018

Panic Exit Devices

Q4 2018

Q4 2018

Padlocks

Q4 2018

Q4 2018

Hinges

Q4 2018

Q4 2018

Steel Strikes

Q1 2019

Q1 2019

Handles

Q1 2019

Q1 2019

 

Changes to the branding on ASSA keys and timings for this will be confirmed later this year. 

There will be a transition period in which a mixture of ASSA and ASSA ABLOY may be received by customers. Please contact our customer services team if you require continuity of branding with your deliveries for stock for project work.

We can now share selected images of rebranded product and packaging below:

Lock case and Electric Strike:

                      

Cylinder and Padlock:

                                     

Hinge:

                           

 Packaging:

Eryl Jones, Managing Director of ASSA ABLOY Security Solutions, said: “Since ASSA first started to manufacture cylinder locks in Scandinavia back in the 1930s, it has been synonymous with quality, high security and design. To this day, we continue to develop and design products to meet the needs of the most demanding environments.

“Rebranding ASSA to ASSA ABLOY will help simplify our brand structure and make it easier for customers to do business with us. We are excited about this exciting next phase in our history and look forward to what the future holds.”