Tanveer Choudhry Tanveer joined the company in March 2013 as Marketing Manager. Since then he has taken on a much greater responsibility with the launch of Traka21. The company has encouraged Tanveer at every opportunity and the increase work load has seen him develop into a very strong member of the senior management team. He has taken the Traka 21 project on with enthusiasm and passion and it is partly thanks to that, that the launch has gone so smoothly. When asked what his key learning experience within ASSA ABLOY has been he said ‘The experience of being involved in a process where a small entrepreneurial company is absorbed in to the culture and workings of a large multi-national organisation’. Tanveer has been involved in a number of projects during his time with ASSA ABLOY which included the implementation of the Salesforce CRM system and more recently lending his hand to the office restructure at the Traka, Olney commercial office. Tanveer’s passion for his job not only comes through when you meet him but also when he describes the company he works for ‘It is a company where traditional values of loyalty and service are highly valued but it has embraced modern management techniques to maintain a leadership position. The company believes highly in collaborative working and is attempting to improve staff development through both on and off the job programmes.