Yale is making its prime time TV debut


Yale is making its prime time TV debut in order to introduce its new and innovative range of digital door lock solutions and support merchants and retailers in maximising sales opportunities.

Yale has created a dynamic campaign to be aired on ITV Meridian, starting on 15th October during the commercial break in Coronation Street, to promote its new collection of digital door locks to a potential target audience of 1.7 million people.

The Keyfree digital door lock for PVCu doors and Keyless rim latch lock that can be easily installed on timber doors, will be presented to offer customers a more stylish and convenient approach to home security.

The four-week television campaign coincides with the launch of a two-week roadshow taking place at Blue Water Shopping Centre in Kent, where the two innovative keyless locks will be on display. Says Lauren Ashfield, Trade Marketer at Yale: “There is no doubt that television advertising remains one of the most powerful marketing routes. We are genuinely excited by the opportunity to promote our state-of-the-art digital locking solutions on such a prime time slot, where statistics suggest an impressive 72% of the region’s population will see the advert at least once.

“Alongside the roadshows, we hope this significant investment demonstrates that we are serious about supporting merchants and retailers to maximise sales opportunities not only with these innovative solutions, but also in encouraging their customers to consider upgrading their front door to gain all the benefits of a keyless lifestyle.”

The first advert for Yale will run in Coronation Street on ITV Meridian on 15th October 2012.

For more information on the digital door locking solutions available, please visit www.yale.co.uk