Don’t be alarmed – Yale offers range of home alarms to boost sales over winter


Yale is advising merchants and retailers to stock up on home alarms to boost sales during the dark winter months.

Only 30% of UK homes have an alarm system, yet 60% of burglaries attempted on homes fitted with alarms are unsuccessful. With these dark winter nights providing useful cover for burglars, it’s worth promoting Yale’s wirefree alarm kits as a quick and easy to install solution for all types of properties.

For flats, terraces or semi-detached homes, the Standard Alarm is ideal. Operated using a simple keypad system, the alarm allows an entire property to be armed or disarmed and has a pre-set 20-second exit/entry period.

Designed for a family home, the Family Alarm comes with a fully functional control panel system that can be tailored to suit individual security requirements. The length of the exit/entry period can be altered and the system can also be used to arm parts of a home, whilst disarming others.

The top of the range Premium Alarm can alert the owner via telephone, when triggered. Up to three telephone numbers can be stored within a telecommunicating panel, which will dial numbers in a specified sequence and play a pre-recorded message. The system can also be activated and deactivated using a touch-tone telephone. 

Each alarm kit comes complete with a siren box with flashing LED, a keypad or control panel, two PIR movement detectors and two door/window contacts.

It’s also worth stocking a selection of alarm accessories such as remote control key fobs, panic buttons and smoke detectors, as well as extra door/window contacts and PIR movement detectors, to drive add-on sales.

Nigel Fisher, Head of Sales for Yale Trade, said:

“Many householders feel more vulnerable in their homes over the dark winter months and use the New Year as the motivation to replace or upgrade their external home security.

“As a result, sales of home alarms can rise quite dramatically in the first quarter of the year, and merchants and retailers can benefit from this demand by stocking a selection of wirefree alarms and accompanying accessories.”

For further information on Yale’s range of security products, please contact the Yale trade sales team on 0845 223 2126 or visit